They are at the top of the selling chain along with ATVs, for the time being, but unit sales are down compared to years past. Unfortunately, like many dealers throughout the snowbelt, the company has had disappointing sled sales throughout the season. In the middle of winter, Full Throttle might expect to sell lots of snowmobiles. Also, emissions and noise laws are putting a black eye on the powersports industry and making folks out to be fearless daredevils when that isn’t the case.” People are not secure about having a job in the next couple months. “We thrive on people living on the fruits of their labor,” Tefft said. With Michigan already in a slow economy and recent automotive manufacturing jobs cut, Tefft cites economic climate and job security as hindrances to Full Throttle’s success. The dealership is eventually looking to add more lines, but is holding for now. It carries Aprilia, Big Dog, Polaris, Schwinn, Suzuki, Victory and Yamaha products. “How can you not get enthused about some of the products out there? More and more people are starting to come in and the more you grow the market, the more it improves for those of us that ride.” Full Throttle’s super store, with a 30,000-square-feet showroom to showcase its ATVs, boats, motorcycles, scooters, snowmobiles, utility vehicles and personal watercraft, opened 10 years ago.
“You’re selling fun and you’re around it everyday,” Tefft said. General Manager Chad Tefft joined the team two years ago, following occasional stints in pretty much every facet of the business whenever he wasn’t working for General Motors. Full Throttle Motorsports is doing everything it can to realize its motto: “Live the Adventure, Ride the Dream.” Powersports enthusiasts populate the Michigan capital’s dealership, which is involved in its community and aims to become even more involved.
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